Packaging design for pre-roll products is a great way to stand out on the shelf from the competition. Eye-catching and attractive pre roll boxes increase your chances of selling them to customers. However, it would help if you kept in mind how compliant packaging will impact the design.
In terms of complexity and time, rolling joints is one of the most time-consuming tasks. Hemp must first be crushed, filtered, and taken out of the smoking paper before it can be rolled, which isn’t always easy. You can save time using pre-rolls and get the best hit every time. Keeping the pre-rolls free of damage and moisture is all that matters while using them. The best packaging for pre-rolls is cardboard and Kraft since they are lightweight and highly protective. Products can be kept safe from damage with its ultimate ability to prevent damage from occurring.
In what ways is Pre-roll packaging unique?
Packaging is essential for all sorts of products, as it serves consumers and businesses in several ways. Because of its sturdy nature, this packaging can be the ultimate barrier to protecting products. Using it ensures that all products are kept in optimal condition and minimize damage risks. This plan is also effective in the promotional process, facilitating the sale of products. While making the purchase decision, consumers always pay attention to the visual appearance of the products first. Pre-roll packaging can help businesses reach a wider audience and increase their market share. Customization is highly possible, so brands can print it as they wish. Businesses can benefit significantly from the printing options available for their packaging.
1. Protection is Key
Every packaging design is intended to protect the products. There is a great need for protection in the case of pre-rolls. Due to their sensitivity to damage and contamination, they require special handling during storage and transportation. Kraft and cardboard are common materials used to manufacture pre-roll boxes to protect encased products. Selecting the proper thickness of the material will ensure that harmful elements and contaminants cannot enter.
2. Tempting graphics
Consumers are typically influenced by visuals when making a purchase decision. The packaging is famous in the market for selling products based on visuals. Your packaging should always be designed to be the ultimate and luring way. Choosing the right graphic depends upon the target audience since, ultimately, you are trying to catch their attention. For packaging graphics, take their demographics and psychographics into consideration.
3. Consider Typography
Visuals play an essential role in a packaging design; however, what really matters is the informational elements included in the packaging. As these products are subject to FDA packaging regulations, labeling is crucial to ensuring they comply with the rules. To ensure that customers understand the quality of these products, it is imperative to mention the potency of CBD and THC on pre-roll packaging. Consumers will also enjoy the labels, enticing them and enhancing their experience.
4. Aim For a Good Customer Experience
To foster loyalty in your consumers’ minds, you should also provide them with a better experience. Furthermore, the availability of several alternatives also encourages their consumption. It is always beneficial to design pre-roll boxes creatively and innovatively in order to give them an enhanced experience. Provide the audience with add-ons such as handles, inserts, and windows in the packaging.
5. Improve its Usability
The packaging needs to be specifically designed and practical. Customers don’t appreciate a packaging design that is difficult to use. Providing convenience and ease of access is of the utmost importance to them. A packaging design should maintain a balance between uniqueness and accessibility. The result will be increased sales and a better connection with your customers.
6. Unique Packaging Styles
Nowadays, there is a multitude of substitute products on the market, and it isn’t easy to sell your product in such a scenario. Exotic and unique packaging designs are the best way to increase your business’s sales in such circumstances. Research conducted on consumer behavior indicates that they prefer unique shapes more often than not. Due to cardboard’s versatility, it is possible to customize packaging in any individual and exotic shape.
7. Materials Should be Eco-Friendly
Packaging made of sustainable materials is also essential for reflecting your brand’s ecologically conscious nature to consumers. As the environment’s condition worsens, the market’s consumers are becoming increasingly concerned. Thus, cardboard and Kraft pre-roll packaging may prove to be the most effective. Using these materials minimizes carbon emissions as they are highly organic and recyclable.
8. Color psychology
Packaging colors also play an essential role in product sales. In this way, they persuade consumers to make a purchase decision by creatively influencing them. You should always choose the packaging colors consciously because certain tones convey a specific message. It is believed that red hues refer to quality products, whereas blue hues refer to professionalism in the company. The impact of colors on sales is never underestimated, as it can directly affect growth or decline.
9. An overview of your brand
Advertising elements on packaging have become essential due to the fierce competition in the market. You should differentiate yourself from the rest of your market competition based on your brand’s story. Your custom pre-roll packaging should tell your story through illustrations and graphics. By doing this, you will be able to attract more customers and increase sales for your business.
10. Make yourself stand out
Packaging materials and customization options play a fundamental role in the premium nature of the product. The consumer will always prefer products that are visually appealing and that are of high quality. Pre-roll packaging should always be made of premium materials and customized with foiling, embossing, and debossing options. Your business will benefit significantly from it in terms of sales.
As the competition in the market has increased, promotional elements on the packaging are more important than ever. What sets your brand apart from your competitors is the story behind it. Graphics and illustrations should always accompany your brand story on pre-roll packaging. With it, you can always lure more consumers and enhance business sales in the best way possible.